Know Your Market: Insights for Strategic Success

Know Your Market: Insights for Strategic Success: Participants will learn strategies for gathering evidence of customer demand, such as surveys, pre-sales, or prototypes. Your instructor will also help you understand how to analyze the competitive landscape and articulate differentiation strategies.

This installation of the UIC Innovation Spark Series workshops is open to students and faculty. The Spark Series is a dynamic slate of programming designed to help student entrepreneurs explore and grow their entrepreneurial ideas.  Students access the best of the Chicago Innovation ecosystem through faculty-led workshops, an annual Demo Day and Pitch Challenge, and access to off-campus programming through 1871, MATTER, and mHUB. *While it is beneficial for students to participate in these events, participation is not required to enter the Blaze Venture Challenge.